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CrossBorder Award: 5 contenders
The CrossBorder Award rewards the Dutch e-commerce company with the best international marketing case. Five nominees were announced today.
The CrossBorder Award was presented for the first time last year at the CrossBorder Event, which Twinkle organizes annually together with Dexport. Fatboy walked away with the prize then. The beanbag seller from Den Bosch won the prize with its international campaign The world's laziest job'.to draw attention to Lamzac via user generated video content. In doing so, the company stayed ahead of the other nominees Amsterdenim, Body & Fit, Eurail and North Sails.
CrossBorder Award 2019
Amsterdenim is nominated again this year (participating with another international campaign). All five nominees for the 2019 CrossBorder Award are listed alphabetically below, with a reference to their campaign:
- Amsterdenim: promotion of the Amsterdenim x Zalando collection
- Brabantia: 'Enjoy the Doing' campaign
- Obelink: 'Seit 60 Jahren Ihr Camping-Partner!'
- PastBook: One click integration Between Facebook as an advertising platform and Facebook as a source for photo books
- Rituals: international Christmas campaign Embrace the tradtition of giving
The companies mentioned will present their case this summer to a five-member expert jury, consisting of Luuk Ros (NIMA and Marketingfacts), Guido Smit (ABN Amro), Simone Hein (Philips), Andreas Giese (Dexport) and Tom de Vos (Fatboy, winner of the first CrossBorder Award). On Thursday, October 3, the winner will take the stage.
CrossBorder Top 30
During the Crossborder Event, it will also be revealed which Dutch online sellers are working hardest across borders; in theCrossBorderTop 30, they are ranked by international revenue growth. Registration is open for another week (until July 23). The thirty names on the list will be announced in early August; the exact ranking will follow at the event. Who will succeed DisQounts International?
The seventh CrossBorder Event will take place on Thursday, October 3, at Mereveld, a former farm near Utrecht. Theme: Your next move. Besides the plenary program with keynote speakers, there will be specific attention to e-commerce, brands and marketplaces in three different tracks. Ben van der Burg is chairman of the day. Confirmed speakers include Jacco Oosterhof (e-Lusious/Koffievoordeel), Wouter de Vries (YourSurprise), Tom Pragt(bakker.com) and Wouter Smeets (Daelmans Stroopwafels). Also speaking are Ewout Key Rameijer of serial nominee Amsterdenim, Bas Urlings of growth champion DisQounts International and Tom de Vos of Fatboy.[/vc_column_text][/vc_column][/vc_row]