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Fatboy 'best international campaign' at CrossBorder Awards

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Fatboy's Lamzac campaign "the world's laziest job" wins the prestigious CrossBorder Award. The jury chose this international marketing campaign for its creativity and the results achieved with a limited budget. The winner of the CrossBorder Top 30 2018 has also been announced. The CrossBorder Top 30 winner, fastest growing e-commerce company based on sales figures, is DisQounts International.

A total of five international campaigns had a chance to win the CrossBorder Award. Besides Fatboy, Amsterdenim, Body & Fit, Eurail and North Sails were also nominated. The jury consisting of Luuk Ros (Nima), Jeroen Kerkhoff (Philips), Andreas Giese (Dexport) and Guido Smit (ABN AMRO) judged the campaigns on different points. Jeroen called the campaign impressive. 'Fatboy's case with the Lamzac is a textbook example of how you can still create a high impact with few resources.' Luuk adds, "By using ambassadors who were also able to convey the fun and pleasure surrounding the brand, the company now has a mountain of content that will remain useful for years to come. And a lot of real fans.'

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The CrossBorder Top 30 was awarded for the third time with DisQounts International as the clear winner with over 400% sales growth. In second place was Koffievoordeel and the podium was closed by Forza Refurbished. The entire CrossBorder Top 30 of Dutch companies that have achieved at least 20% international sales growth:

[/vc_column_text][vc_column_text]1. DisQounts International
2. Coffee Advantage
3. Forza Refurbished
4. T.O.M. bv
5. FashCom
6. Everlake eCommerce
7. Ukje.nl
8. Body & Fit
9. Wilpe.com
10. MotorKledingCenter
10. Duvet-discounter.com
12. CycleXclusive
13. HBB24
14. SB Supply
15. iUsed
16. Snowcountry
17. Betersport
18. GoCustomized
MamaLoes BabyShop
20. KATO Group
21. YourSurprise.com
21. Etrias
23. Lucardi Jeweler
24. Topvitamins
24. Leen Bakker
26. HBL Online
27. VidaXL
28. Travelbags
29. Macrovet
30. Maxilia Corporate Gifts
30. Happy on Web[/vc_column_text][/vc_column][/vc_row].