During the Cross Border e-commerce Event in Utrecht, GoCustomized was named the winner of the Cross Border top 30. Michiel van de Plassche, Founder & CEO GoCustomized, received the award from Arjan van Oosterhout, editor-in-chief of Twinkle. The Cross Border e-commerce top 30 is an initiative of Twinkle and Dexport to provide insight into the fastest growing Dutch e-commerce companies abroad. Nominated this year included Leapp, Helloprint and The Sting.
Cross Border Top 30
Companies with an online turnover of at least € 100,000 outside the Netherlands and a foreign turnover growth of at least 20% qualify for the De Cross Border top 30. During the Cross Border e-commerce Event in Utrecht the top 30 was announced. Besides a first place for GoCustomized, Helloprint (2nd place) and The Sting (3rd place) were some of the fastest growers.
GoCustomized focuses on the market for unique and original personalized phone and tablet cases. "In a world where smartphones and tablets are becoming more and more similar, we believe that making your favorite gadget unique can be simple, fast and doesn't have to be expensive."
Starting with offering one unique product in 2012, a personalized back cover for the iPhone 4S, the range now consists of over 200 products for more than 70 different smartphones and tablets from all major providers. Activities are mainly focused on the consumer market, but the business market is also served.
From Amsterdam startup to international webshop
After a flying start in the Netherlands, GoCustomized has grown into a major player in the European market. Michiel van de Plassche, Founder & CEO GoCustomized: "We are very happy and surprised to have won. We knew it was going fast last year. We became active in 7 other countries after Belgium. But that we were going to win, we never expected that."
"Our success factor is that we started small, but always thought it could become big. We built scalable systems, which allowed us to handle growth. In addition, we started operating in 7 countries at the same time last year, with local people in the office who know the market. The moment there was success we were able to scale quickly."
"We have further international growth plans, of course. We are now active in 9 countries. We still have a lot to gain in Europe, but we are now looking particularly at America, because this is a very interesting market for us. We're almost ready for it and expect it to be all the way in early 2017."