Paul Kleinherenbrink &
Johanna White

In the presentation, we explore the "Social Media x Amazon = Grow in Germany" formula to highlight the unique challenges and opportunities for Dutch brands in the German market. We explain how using social media can help appeal to German consumers, while Amazon as a sales platform increases product visibility.

We address the specific advantages Dutch brands may have in this context, such as proximity, cultural similarities, and often a degree of familiarity with German consumers.

Importantly, we also cite concrete real-life examples. These illustrate how the combined approach of social media and Amazon has actually led to growth for Dutch brands in Germany. The goal is to show that there are proven strategies that companies can follow to be successful in this market.