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Pia Hohdorf

International Business Manager

The Laudermarke Group is an Ecommerce business based in Ter Apel, The Netherlands. Currently we have six companies, which are selling inter alia in-house developed LED lighting for agricultural- and forestry vehicles, stables, and workshops. With customers in 23 countries around the world, we have sparked a global movement within the agricultural LED Lighting industry, to make energy efficient and cost effective working a standard, not the exception. We strongly believe that one rather learns from mistakes than solely successes. This is why we never suppressed our company's core value of "Just do it".

Title presentation:

Think globally, market locally - Are you ready for it?

Doesn't it sound good to just copy your domestic strategy to international markets and have a successful CBEC business?

 

Unfortunately, what works for one may not work for another. Having local knowledge and understanding is essential to be relevant and successful.By adapting to our international customer's wishes and needs while keeping our Dutch values alive, we built our own localization strategy - our key to success.

 

We are happy to share our experiences of how to unlock the power of localization yourself through touching upon how to succeed in international sales and how cross border marketing initiatives support this.

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