Jelle Swaan is Marketing & Community Lead at Werk aan de Muur & Art Heroes. He connects brand, performance and community to enable the platform's European growth step by step. With experience in performance-driven brand building, cross-border strategies and AI-assisted marketing, he has been working on the international rollout for almost three years. Jelle believes in self-managing, high-performance teams - you don't build a strong brand with one flashy campaign, but with consistent execution by a team that can and dares to make its own choices.