Marieke Gerrits - van Mil is a strategic Chief Digital Officer (CDO) with a strong focus on international expansion and customer retention. At Pink Gellac, she leads the digital strategy by developing scalable growth tactics. She also strengthens customer loyalty through an integrated omnichannel approach. She translates complex digital issues into clear, actionable strategies. She also builds a future-proof tech stack that allows for customization and personalization, always with the customer experience as the starting point.