Your campaign smashed it at home. Abroad? Growth stalls. Is it the creative, the proposition, or the brand-performance balance?
With automated behavioral science that uncovers subconscious buying motives and ad effects, you get clear answers fast — steering growth without costly mistakes. Behavio helps challenger brands de-risk international expansion: from Arca Vindi moving from the UK to France and Germany, to Notino, Europe’s #1 online beauty retailer in 27 markets. In this talk, Jiri Boudal and Orban Büller share the five biggest cross-border marketing mistakes — and how to avoid them with real client cases from packaged goods, e-commerce, fintech, and online services.