The benefits of localization aren’t just theoretical. Nuvei’s latest research highlights revenue gains of up to 20% by enhancing the payment experience through key localization strategies. However, the same research has shown that 42% of merchants find localization a pressing challenge.
This session will explore the potential revenue uplift online businesses can unlock by following four localization strategies, with real examples from a leading international airline:
- Exploring local payment methods beyond major card brands
- Implementing digital wallet functionality
- Adapting payment experiences to local markets, including language and currencies
- Working with a merchant of record
By understanding customers’ preferred payment methods, currencies, and languages, large enterprises can enhance their purchasing experiences, increase conversion rates, and drive significant revenue growth.
