[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_single_image image=”3859″ img_size=”full” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css=”.vc_custom_1565248075853{padding-top: 50px !important;}”][/vc_row][vc_column][/vc_column]
[vc_row css_animation=""" row_type="row"" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column_text]Online garden specialist Bakker.com is fully focused on expanding its online business after the bankruptcy and subsequent relaunch. Through marketplaces, retailers and as a fulfillment and service partner.
So says marketplace manager Tom Pragt ahead of the CrossBorder Event, which takes place on October 3 at Mereveld in Utrecht. Bakker.com is already active on marketplaces such as bol.com and Amazon, focusing mainly on the latter.
New is the cooperation with other retailers. Recently, for example, Bakker.com started working with the German construction market Obi. That company buys products from Bakker.com and sells them under its own label on its own site. The offer is determined in consultation with the shop and Bakker.com provides the fulfillment and content for those products. So there is a big difference in Bakker.com's collaboration with marketplaces and other retailers. 'The retailers can make use of the well-oiled machine we have here in Lisse, where we are located. It's an enrichment for their site.' According to Pragt, more retailers are likely to partner with Bakker.com in this way this year. 'We are working hard to expand that.'
More delivery options in more countries
Enriching others' sites, however, is not the only thing the online flower and plant retailer is focusing on. Expanding service in the eleven countries where it sells is also on the program. Pragt: "Most of our sales come from abroad. So our focus is also on that international growth. And optimizing the existing countries. In Germany, the Netherlands, France and the United Kingdom, that's our main focus. There we offer "ordered today, delivered tomorrow or the day after". We also want to expand that to the other countries. So that we also have a constant delivery performance there.'
Keeping focus on international markets and growth is also the message Pragt wants to convey during the event. But getting to know the local population is also important. Pragt: "Germans, for example, want to be addressed with "you. And in Italy it is customary to pay at the door. Things like that you have to take into account if you want to be successful abroad.'
CrossBorder Event
Tom Pragt is one of the speakers at the CrossBorder Event, Oct. 3 in Mereveld, Utrecht. In addition to Pragt's presentation, you will hear other stories from retailers who are successful abroad, such as E-luscious, Amsterdenim and more.
