• These top speakers will be speaking at the CrossBorder EventTospeakers
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  • These top speakers will be speaking at the CrossBorder EventTospeakers
  • Buy your ticket To tickets
  • These top speakers will be speaking at the CrossBorder EventTospeakers
  • Buy your ticket To tickets

Session: The successful expansion Saniweb.de

Saniweb, the market leader in sanitary products, has now introduced its successful formula to Germany. At Saniweb you will find premium sanitary products and accessories. Since 2009, Saniweb, part of the Mandemakers Group, has been voted best online store in the Netherlands several times. In 2023, Dexport localized and optimized the German webshop with intensive SEO and SEA support. The focus is now on increasing brand awareness in Germany with a targeted social media strategy and product marketing. Follow the progress and find out how the growth is further stimulated!

 

The start-up phase: Webshop localization & search engine marketing Germany

 

In 2023, Dexport started working on a proposition for launching Saniweb.de in the German market. Saniweb, with a range of about 100,000 products and a high sales target, required a phased approach for optimal visibility and growth. Dexport provided intensive SEO and SEA support, investigating which brands and products generate the most search volume and where Saniweb has the best opportunities to achieve good rankings compared to German competitors. From the beginning, Dexport worked closely with Saniweb's marketing team, researching the competition and advising on communication and positioning. It also helped with necessary localization, such as labels, payment options and other conversion-enhancing elements important to the German market.

 

The next phase of growth: building brand awareness

 

The company is now focusing on improving search engine rankings and new growth opportunities. Link building and SEO affiliates are valuable to further optimize performance. Social media campaigns and product marketing also play a crucial role in this phase. Much of the target audience is active on social media, with Meta Ads offering growth potential. By applying a full-funnel social media strategy and targeted product marketing, further steps are being taken to strengthen both authority and brand awareness in the German market.

 

Visit Saniweb's session at the CBE

 

Thomas van Zundert, Manager E-commerce at Saniweb, will share his experiences about Saniweb's successful expansion into the German market at our Crossborder Event. He will discuss the strategic planning, market research and competitive analysis that preceded the launch. He will also highlight the challenges that had to be overcome and the future plans of Saniweb.de. Order your tickets here.

 

 

 

 

 

 

 

Original message comes from: https://dexport.com/saniweb/