Utrecht, Sept. 17, 2024 - The jewelry brand NotBranded, which once began with just 500 euros in start-up capital and handmade jewelry from founder Monica Westerveld's living room, has developed into a leading company with 20 employees in just six years. This impressive growth led to the number one position in the prestigious CrossBorder Top-30, an annual list of the fastest growing Dutch online sellers across borders.
During the CrossBorder Event at event venue Mereveld, Utrecht, NotBranded was named the fastest international grower of the past year. The company left behind competitors such as CloudPillo, an innovative sleep brand that has already won several awards with their unique sleep products and excellent service. Wristler, number 3 in the list, is the leading marketplace for watches with more than 10,000 models and enjoys a strong presence across Europe. ⌚
Monica Westerveld, founder of NotBranded, commented proudly on her company's success, "We have grown tremendously internationally and this is only going to increase. Through Meta as the main sales channel, NotBranded now realizes even more sales abroad than in the Netherlands, with Germany as the main export market!"
Germany as a crucial market
Andreas Giese, CEO at German marketing specialist Dexport and initiator of the CrossBorder Top-30, emphasizes the importance of international growth for Dutch e-commerce companies: "We see that Germany is one of the most important export markets for Dutch e-commerce brands." This confirms the importance of a strong international strategy for brands looking to grow across borders.
NotBranded's journey to the top
NotBranded began as a modest jewelry company, but quickly grew into an internationally recognized platform, thanks in part to its focus on quality and innovation. Earlier this year, the company already received the Ecommerce50 at the Shopping Awards Gala, an award for the fastest growing online stores in the Netherlands. Winning the CrossBorder Top-30 completes the success story.
About the CrossBorder Top-30
The CrossBorder Top-30, an initiative of Dexport, annually charts the fastest-growing Dutch online companies operating internationally. A condition for inclusion in the list is an international turnover of at least 100,000 euros in the previous year, which does not have to be exclusively exporting companies. NotBranded's success means they follow in the footsteps of previous winners such as SpeedComfort, Forza Refurbished and Stoov.
New challenges and ambitions
NotBranded has sharpened its international focus and looks forward to further expansion. "Our ambitions reach far. We believe we can achieve much more in the coming years, with the right strategy and focus on our core values," Westerveld said.
The entire CrossBorder Top-30 (three companies finished tied for 28th place):
1. Notbranded
2. CloudPillo
3. Wristler
4. Perfumery.com
5. Deloox
6. Elektramat
6. Supply Online
8. Veneta.com
9. Meroda Cosmetics
10. Alpine Hearing Protection
11. Merkala
12. Prénatal
12. XXL Nutrition
14. Wibra
14. Laudermarke Group
16. Suitable.com
17. Sparkles
17. Hekwerkonline
19. Watchband.com
20. SB Supply Europe
21. Dierapotheker.com
22. On that ass
23. Online Plastics Group
24. Haarspullen.nl
25. The Coffee Boys
26. Window decoration.com
27. HBM Machines
28. Woho
28. Fixami
28. Schulte Menswear
