Joe Merino has made its mark on the fashion world with a collection of timeless, classic and durable sweaters for men. Made from high-quality Merino wool, these sweaters offer long-lasting quality and are designed to last, backed by a free repair service. The brand has expanded its presence to Germany, France and will soon launch in the Spanish market, with stores both at home and abroad. Sales in Germany have now overtaken Dutch sales. How has Joe Merino achieved this impressive growth and international expansion?
In this session, you will discover how Joe Merino optimized his marketing strategy by working with a strategic partner that offers both specialized knowledge and broader experience in online marketing. By leveraging social media campaigns on platforms such as Facebook and Instagram, and strategically deploying Google Ads, Bing, link building and SEO, Joe Merino has taken a step toward a more powerful brand presence and revenue growth. Discover how this approach not only strengthened brand building, but also helped increase their international impact. Stop by to learn what strategies and tactics have made the difference in Joe Merino's success.
In this session, discover how a strategic partnership with Dexport took the brand to the next level and what marketing strategies played a role.
Visit Dexport's session at the CrossBorder Event
Kristina Hildebrand and Johanna White will share their experiences about JoeMerino's successful expansion into the German market at the Crossborder Event. They will discuss the sustainable growth from 2016 with Dexport. Order your tickets here.
