As general manager, Ewout Key Ramijer managed to put the jeans brand Amsterdenim on the international map. By connecting (international) influencers to the brand and using well thought out marketing campaigns, he managed to generate international awareness for the brand. His motto: just do it, enabled Ewout and Amsterdenim to conquer the world without limits. What else is the secret behind his success and what was the big breakthrough for Amsterdenim in the Netherlands and far beyond? You'll see in his episode of The Breakthrough.
In the new three-part online series The Breakthrough, Dexport, specialist in online marketing for the German market, gives a look at special and successful CrossBorder Top 30 companies. You can see Loes' story in the first episode.