Sander Berendsen presents a strategy for selling and expanding products through a web shop in Germany. He emphasizes the importance of local marketplaces such as Amazon.de and Kaufland, which reach a wide audience and enjoy trust. Make also think of Otto.de and Mediamarkt. Sander also discusses the benefits of collaborating with German price comparison sites such as Idealo to increase visibility. He emphasizes the importance of customer focus, fast delivery and local payment methods. Finally, he shares success stories of SB Supply's expansion in Germany, highlighting the role of effective marketing and customer service.