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  • These top speakers will be speaking at the CrossBorder EventTospeakers
  • Buy your ticket To tickets
  • These top speakers will be speaking at the CrossBorder EventTospeakers
  • Buy your ticket To tickets

Sander Berendsen

Sander Berendsen (1994) is a Dutch Internet entrepreneur and founder of SB Supply Europe B.V. In 2011, at the age of 16, he founded SB Supply, a company specializing in high-quality accessories for smartphones, tablets and computers. His early interest in e-commerce began in high school when he successfully sold underwear for charity. SB Supply quickly expanded to Germany and later to France.

How do you sell your product in Germany and through which platform?

Sander Berendsen presents a strategy for selling and expanding products through a web shop in Germany. He emphasizes the importance of local marketplaces such as Amazon.de and Kaufland, which reach a wide audience and enjoy trust. Make also think of Otto.de and Mediamarkt. Sander also discusses the benefits of collaborating with German price comparison sites such as Idealo to increase visibility. He emphasizes the importance of customer focus, fast delivery and local payment methods. Finally, he shares success stories of SB Supply's expansion in Germany, highlighting the role of effective marketing and customer service.