• These top speakers will be speaking at the CrossBorder EventTospeakers
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  • These top speakers will be speaking at the CrossBorder EventTospeakers
  • Buy your ticket To tickets
  • These top speakers will be speaking at the CrossBorder EventTospeakers
  • Buy your ticket To tickets

Joran Wermer

Joran Wermer, 32 years old and born and raised in the eastern part of the Netherlands, in Enschede. Officially employed by Elektramat for 5 years now, having started at Elektramat 10 years ago from a graduation period. In the meantime, I made a little trip to retailer ter Stal and have currently been the commercial manager at Elektramat for more than 2.5 years.

The link to move toward international expansion

Elektramat has grown rapidly in recent years in the Netherlands and has also taken its first steps across the border. Using the try-and-learn principle, the company moved into the Flemish part of Belgium in mid-2022. During his keynote session, Commercial Director Joran Wermer shares his experiences and the lessons they are taking with them as they next expand into Germany. While preparations for that are underway, the company is already cautiously looking at other European countries.