Selling on Amazon is a great way to enter a new market. With relatively little business risk and investment, you can enter new markets internationally through the Amazon sales channel without opening an entire web shop. More and more parties see Amazon as an opportunity to participate in its e-commerce growth, to enter a new market and to use the technology and marketing of Amazon. You can also use the services offered by Amazon to increase the brand awareness of your own sales channel and successfully use Amazon as a marketing strategy for your webshop. Sellers from more than 100 different countries have already gone before you. When will you take the next step in selling on Amazon?
What options do you have when selling on Amazon
When you want to sell on Amazon, you can choose to sell through the Vendor Central or the Seller Central program. With the first option, Vendor Central, Amazon purchases directly from you and Amazon itself handles the marketing, fulfillment and customer service. You then benefit from Amazon's many marketing opportunities.
If you choose Seller Central you sell under your own name on Amazon. For this you pay a fixed monthly fee and a sales commission calculated on your sales price including VAT and shipping costs. Usually this is 15%. Per brand, you can set up a personalized Landing Page for your company on Amazon. This is where consumers will find your products. Your success is then determined by your reputation (reviews), delivery time, pricing and marketing.
One option to consider is an FBA (Fulfilment by Amazon) agreement, where you outsource fulfillment and customer service entirely to Amazon, but retain full control over your product listing and marketing.
Selling Successfully with Amazon Marketing and Sponsored Products
If you want to make your Amazon shop a success, it is important that you choose the right marketing strategy and product focus. Think about which products you will conquer Amazon with and how you will ensure that they are optimally findable on this sales channel. For each product, you can improve your organic findability, increase your conversion rate and advertise on Amazon.
If you want to make your products organically findable on Amazon, we speak of Amazon SEO. Not only a good price ensures that items are found quickly. Using the right keywords in the titles, attributes and product descriptions also makes your products more findable. Of course, you want to rank high on keywords that visitors on Amazon type into the search window.
If you choose to advertise on Amazon, this is possible through Sponsored Products. Here you bring your products to the attention based on chosen keywords. The advertisements refer to your chosen product page within Amazon. Another advertising option is Headline Search, which allows you to advertise above the search results within Amazon. This allows you to direct visitors to your Amazon items or your third-party online store.
Using Amazon as an additional marketing machine for your store
Using Amazon to gain customers for your online or offline store? You certainly can! Not only can you use the services Amazon offers to sell your products, you can also use Amazon as an additional marketing machine for your store and to increase the brand awareness of your own sales channel. For example, you can draw extra attention to the products that do well on Amazon through your Google AdWords and thus motivate the customer to buy directly from your online or offline store next time.
When will you take the next international step on Amazon?
